Style Files: A$AP Rocky and ‘Fashion Killa’ Land DKNY Campaign
By Courtney E. Smith
Looks like DKNY have a theme going for their spring campaigns: Times Square. The ready-to-wear line launched the latest look this week, featuring both A$AP Rocky and his track “Fashion Killa,” along with supermodel Cara Delevigne and models Jourdan Dunn and Eliza Cummings. It’s an interesting choice of soundtrack, since the track drops the names of no less than 25 luxury brands, including Donna Karan, in the first verse.
The spot encourages fellow fashion killas to Tweet their draft picks using the hashtag #DKNYDRAFT. Since the 2014 NFL draft isn’t until May, we’ve got to assume they’re talking fashion draft…right?