EDINA, Minn. – May 16, 2014 – Hot Mama announces the signing of a long-term lease to open a store at Redmond Town Center, a premier, outdoor shopping center, in Redmond, Washington. Hot Mama plans to open this fall. The store will be the company’s second in the Seattle metropolitan area after having opened at University Village in November 2013.
“We love the shopping center and the density of our customer base in and around Redmond,” says co-founder and chairman, Michael Tamte. “Our stores in the western half of the United States have been showing great strength over the past twelve months.”
Nine years ago, Megan Tamte was so convinced that moms wanted designer clothing with unparalleled service that she and her husband, Michael Tamte, opened their first Hot Mama store in Edina, Minnesota. Today, Hot Mama has 46 stores in 15 states and is one of the best performing retailers in the nation with an annual growth rate above 50% since the company’s founding. It is also the only fashion retailer in the world dedicated to empowering moms.
Megan and Michael have assembled a team of 700 uniquely trained employees who are committed to the company’s core purpose of empowering moms through its merchandise, store layouts, and authentic customer relationships. Hot Mama and its companion website, shopmama.com, have been noted in magazines such as InStyle, Real Simple, Self, People StyleWatch, Fast Company, and Shopping Center Today.
In June 2013, Ernst & Young also named Megan Tamte “Entrepreneur of the Year – Upper Midwest.”
Hot Mama was created to be an upscale yet down-to-earth boutique that offers contemporary designer clothing and premium denim perfectly suited for a mom’s age and lifestyle. Within its “mom” niche, Hot Mama focuses primarily on a customer who wants to stay on-trend in fashion, parenting and lifestyle. Ninety percent of Hot Mama’s customers are between the ages of 30 and 50.
Hot Mama continues to be in expansionary mode. In the past twelve months Hot Mama has opened 13 stores, coast to coast, from Boston to Seattle. Hot Mama will open its second store in St Louis, MO next week and its 50th store in October. The privately-held company is home grown without any institutional financing and no long-term debt. Management is funding its growth solely through after-tax profits.