Privacy Policy
CBS Local Digital Media Privacy Policy
Effective Date: August 26, 2011
CBS Local Digital Media, a division of CBS Radio Inc. (“CBS Local”)
is committed to protecting your privacy. CBS Local owns, operates, or
provides access to, several interactive web sites and other interactive
features that provide an authorized link to this Privacy Policy
(collectively “CBS Local Web Sites”). This Privacy Policy applies only
to the CBS Local Web Sites.
This Privacy Policy describes, among other things, the types of
information collected about you when you visit a CBS Local Web Site;
how your information may be used and when it may be disclosed; how you
can control the use and disclosure of your information; and how your
information is protected.
- Scope of Privacy Policy
This Privacy Policy applies to information, including contact
information, collected about you by a CBS Local Web Site. This Privacy
Policy does not cover any information collected through any other web
site. Please note that some CBS Local Web Sites may contain links to
non-CBS Local Web Sites. We are not responsible for the privacy
practices of those sites, and we recommend that you visit the privacy
policies of each web site that you visit.
- Information Collected
Information you provide directly to CBS Local Web Sites. You are not
required to provide information about yourself when you visit a CBS
Local Web Site. CBS Local Web Sites may ask you for some or all of the
following types of information when you register for certain services,
access various content or features, or directly contact the CBS Local
Web Sites:
- Contact information, such as name, email address, postal address,
phone number, facsimile number, and mobile number;
- User name, password, and password reminder questions and answers;
- Age and date of birth;
- Other demographic information, such as gender, job information, and
zip code;
- Information for a public profile, such as your interests and the
address of your web site;
- Communications preferences, such as which newsletters you would
like to receive;
- Search queries;
- In limited circumstances, payment and identity verification
information, such as credit card number, social security number or
comparable national identifiers, and driver’s license number where
needed for payment or to access a particular service (e.g., contests);
- Contact information about others when you provide information about
others or refer a friend to a particular site or service (note: such
information is used solely to facilitate the communications requested);
- Information posted in community discussions and other interactive
online features;
- Correspondence you send to us; and
- Information collected about you offline (including via facsimile,
mail, or in person for sweepstakes entrance forms).
Information we collect automatically on CBS Local Web Sites. CBS
Local Web Sites may collect certain information automatically,
including:
- Your browser type and operating system;
- Your Internet Protocol (IP) address, which is the number
automatically assigned to your computer whenever you access the
Internet and that can sometimes be used to derive your general
geographic area;
- Sites you visited before and after visiting a CBS Local Web Site;
- Web pages and advertisements you view and links you click on within
CBS Local Web Sites;
- Unique identifiers, including mobile device identification numbers,
that can identify the physical location of such devices in accordance
with applicable law;
- Information collected through cookies, web beacons, and other
technologies;
- Information about your interactions with video content, such as the
type of content viewed, and information about your interactions with
email messages, such as the links clicked on and whether the messages
were opened or forwarded;
- Upon request, your bandwidth speed and information about the
software programs installed on your computer; and
- Standard server log information.
Information we obtain from other sources. We may collect information
about you from other sources, including through interactive
applications (such as mobile devices, third-party services, and
embedded video players), from co-branded partners, and from
commercially available sources (such as data aggregators and public
databases). The following are examples of information we may collect
from other sources:
- Name, postal address, and telephone number;
- Demographic data, such as age, gender, and income level;
- If you access third-party services (such as Facebook Connect)
through a CBS Local Web Site, your username and password for those
services and other information available about you on those services;
- Your interests and purchase behavior;
- Publicly-observed data, such as activities on blogs, videos, and
other online postings; and
- Other navigation data, such as web sites visited and advertisements
viewed or clicked on.
Please note that all of the information we collect about you may be
combined, including to help us tailor our communications to you and to
develop rich online content and services across the CBS Local Web
Sites. You also understand that information you provide and make public
or post to public areas of the CBS Local Web Sites (including your
name, if provided, and location information) may be accessible by and
made public through syndication programs and by search engines,
metasearch tools, crawlers, metacrawlers and other similar
programs.
- Contact information, such as name, email address, postal address,
- Use of Information
We only use payment and identity verification information, such as
credit card numbers, driver’s license numbers, social security numbers,
or comparable national identifiers as necessary for completing a
particular transaction or fulfilling a service (e.g., paid
subscriptions or awarding prizes to contest winners) or as otherwise
required by law.
We generally use other information we collect about you to:
- Fulfill your requests for products, services, and information,
including to send you electronic newsletters, authorize a purchase, and
complete a transaction that you have requested;
- Enable you to participate in features such as surveys, polls,
sweepstakes, and message boards;
- Provide you with special offers and promotional materials on behalf
of CBS Local Web Sites, companies within our corporate family, and
third parties, in accordance with applicable law;
- Analyze the use of CBS Local Web Sites and information about
visitors to our Web Sites to understand and improve our service
offerings;
- Customize the content you see when you visit a CBS Local Web Site;
- Develop and provide advertising tailored to your interests, as
described in our overview of CBS Local online advertising;
- Prevent potentially prohibited or illegal activities and otherwise
in accordance with CBS Local’s Terms of Use and
- For any other purposes disclosed to you at the time we collect your
information or pursuant to your consent.
- Fulfill your requests for products, services, and information,
- Disclosure of Information
CBS Local is committed to maintaining your trust and we want you to
understand when and with whom we may share information collected about
you.
- With your consent. You may be asked to consent to have your
contact information shared with third-party business partners. For
example, CBS Local Web Sites sometimes run contests with prizes
provided by an advertiser (e.g. a contest with a prize provided by the
advertiser). When entering such a contest you may be asked if the third
party may contact you to provide information about their products or
services or to provide you with special promotional opportunities.
- Other Users. Certain CBS Local Web Sites may provide
services which allow users to create and RSVP to events and gatherings.
Users and/or guests invited to the same events or gatherings as you may
be able to view the personal information that you provide through your
account and make public. In addition, other users may choose to email
you. However, to ensure your privacy, we will not display or give out
your email address or any other contact information to other users
unless otherwise indicated in this Privacy Policy. For these services,
emails will be transmitted through a “double blind” email system, which
hides the email addresses of both the sender and recipient of the email
messages to protect the privacy of both the sender and receiver. When
using the double-blind system, it is up to you to choose when you are
comfortable disclosing your email address or any other information to
other users through private communications.
- Authorized third-party service providers. We share your
information with third-party vendors who help us with specialized
services, including customer support, email and text message
deployment, business analytics, marketing, and data processing. These
third parties are allowed to use your contact information to help us
provide our services and not for any other purpose.
- Sweepstakes, contests, or promotions. When you choose to
enter a sweepstakes, contest, or other promotion, and in accordance
with the terms and conditions of the promotion, your information may be
disclosed to sponsors and third parties who help administer the
promotion, including in connection with winner selection and prize
fulfillment. Your information also may be disclosed as required by law,
such as on a winners list. Also, by entering a promotion, you are
agreeing to the official rules that govern that promotion, including
allowing the sponsors to use your name, voice, and likeness in
advertising and marketing associated with the promotion in accordance
with applicable law
- Co-Branded Partners. Co-Branded Partners are third parties
with whom a CBS Local Web Site may jointly offer a service or feature.
You can tell when you are accessing a service offered by a Co-Branded
Partner because the Co-Branded Partner’s name will be featured
prominently. You may be asked to provide information about yourself to
register for a service offered by a Co-Branded Partner. In doing so,
you may be providing your information to both us and the Co-Branded
Partner, or we may share your information with the Co-Branded Partner.
Please note that the Co-Branded Partner’s privacy policy may apply to
its use of your information
- CBS Local Web Sites and Other CBS Businesses. CBS Local and
other business units of CBS Corporation, our parent company, continue
to expand their online presence in order to offer users rich and deep
interactive experiences. We may share information we collect about you
within the family of CBS Local Web Sites and with other CBS-affiliated
companies, so we can provide you with information about products and
services that might interest you.
- Business Transfers. We may share your information in
connection with a substantial corporate transaction, such as the sale
of a CBS Local Web Site, a merger, consolidation, asset sale, or in the
unlikely event of bankruptcy.
- Legal Requirements. We may disclose information about our
users, including contact information, to respond to subpoenas, court
orders, legal process, and other law enforcement measures, and to
comply with other legal obligations, such as FCC requirements.
- Protect our Web Sites and Users. We may disclose information
to protect and defend the legal rights, interests, and safety of CBS
Local Web Sites, other CBS companies, and their employees, agents, and
contractors (including enforcing our agreements); to protect the safety
and security of users of the Web Sites and members of the public; and
as otherwise disclosed in our Terms of Use.
Please note that we may share information with advertisers as
described in our overview of CBS Local online advertising. We also may
share aggregated or anonymized information with third parties,
including to help us develop content and services we hope you will find
of interest. This information cannot be used to individually identify
you.
- With your consent. You may be asked to consent to have your
- Your Choices
You can choose to enjoy content and features on CBS Local Web Sites
without directly providing us with any information about you; however,
as described above, some information may automatically be collected or
may be requested so you can take advantage of certain features and
services offered on CBS Local Web Sites.
You can opt out of receiving commercial email or text messages from
a particular CBS Local Web Site or service by following the
instructions contained in any such message. Please note that even if
you unsubscribe to commercial messages, we still may need to send you
communications relating to your use of the CBS Local Web Sites, such as
service announcements.
You have a choice about the display of relevant advertisements by
third parties; for more information, visit our overview of third-party
online advertising.
- Access
If you choose to share contact information with us, you may have the
opportunity to update that information on a CBS Local Web Site. You
also may update or amend your information by contacting us. If you ask
us to shut down your account or delete your information, we will
disable your account within a reasonable period of time. Please note
that we may need to retain some information about you in order to
satisfy our legal and security obligations. For example, some of your
information may remain in back-up storage even if you ask us to delete
it. In some cases, you may be entitled under local laws to access or
object to the processing of information that we hold relating to you.
- Protection of Information
We are committed to protecting your information. We have adopted
commercially reasonable technical, administrative, and physical
procedures to help protect your information from loss, misuse, and
alteration. Please note that no data transmission or storage can be
guaranteed to be 100% secure. We want you to feel confident using CBS
Local Web Sites but we cannot ensure or warrant the security of any
information you transmit to us. Please refer to the U.S. Federal Trade
Commission’s web site for information on how to protect yourself from
identity theft.
- Visiting from Outside the United States
CBS Local is headquartered in the United States. Please be aware
that information you provide to us or we obtain as a result of your use
of the CBS Local Web Sites may be processed and transferred to the
United States and be subject to United States law. The privacy and data
protection laws in the United States may not be equivalent to such laws
in your country of residence. By using and participating in any CBS
Local Web Site or providing us with your information, you consent to
the collection, transfer, storage, and processing of information to and
in the United States.
- California Visitors
Residents of the State of California may request a list of all third
parties to which a CBS Local Web Site has disclosed certain information
during the preceding year for the third parties’ direct marketing
purposes. If you are a California resident and want such a list, please
contact us. For all requests, you must put the statement “Your
California Privacy Rights” in the subject field of your email and
include the name of the CBS Local Web Site with respect to which you
are requesting the information, as well as your name, street address,
city, state, and zip code. Please note that we will not accept requests
via the telephone, mail, or by facsimile, and we are not responsible
for notices that are not labeled or sent properly, or that do not have
complete information.
- Privacy Protections for Children
Most CBS Local Web Sites are intended for a general audience and do
not knowingly collect or store contact information about children under
the age of 13. Some CBS Local Web Sites may ask for a birth date to
ensure that they are not collecting information from children under 13
or to identify when additional steps may need to be taken in connection
with information collected from children under 18. In those instances
where a CBS Local Web Site has actual knowledge that it collects
information from children, or offers a service directed toward
children, it will comply with applicable laws, including the U.S.
Children’s Online Privacy Protection Act. To read about our privacy
policy for children under the age of 13, please see the Children’s
Privacy Policy.
- User-Generated Content
Some CBS Local Web Sites enable users to submit their own content
for contests, blogs, videos, message boards, and other functions.
Please remember that any information you disclose becomes public
information and exercise caution when deciding to disclose your
contact, financial, and other information in a submission. We cannot
prevent such information from being used in a manner that may violate
this Privacy Policy, the law, or your personal privacy and safety.
- Cookies, Web Beacons and Other Technologies
Cookies
Cookies are small amounts of data that are stored in separate files
within your computer’s Internet browser. Cookies are accessed and
recorded by the web sites you visit, and by the companies that show
advertisements on web sites, so they can recognize the same browser
navigating online.
CBS Local Web Sites use cookies for the following general purposes:
- To help us recognize your browser as a previous visitor and save
and remember any preferences that may have been set while your browser
was visiting one of our Web Sites. For example, if you register on a
CBS Local Web Site, the Web Site may save your password so you do not
have to re-enter it each time you visit.
- To help us customize the content and advertisements you are shown
while visiting CBS Local Web Sites and potentially other web sites
online. Please read about our online advertising to learn more about
our efforts to show you relevant advertising.
- To help measure and research the effectiveness of our interactive
online content, features, advertisements, and other communications.
CBS Local Web Sites may also allow third parties to place their own
cookies within your browser in order to serve you with relevant
advertising online. Please note that we do not share contact
information with these third parties and CBS Local can only access
cookies that we set on your browser, not the cookies sent to you by
other companies. For more information about the use of cookies by third
parties for advertising purposes, please read about third-party online
advertising on CBS Local Web Sites.
You have the choice to set your browser to accept all cookies,
reject all cookies, or notify you when a cookie is set. (Each browser
is different, so check the “Help” menu of your browser to learn how to
change your cookie preferences.) It is up to you whether to allow us or
third parties to send you cookies, but if you block cookies, you may
not be able to view or access some or all of a CBS Local Web Site.
Web Beacons and Other Technologies
We may use standard Internet technology, such as web beacons and
similar technologies, to track your use of the CBS Local Web Sites. Web
beacons (sometimes called transparent GIFs, clear GIFs, or web bugs)
are small strings of code that provide a way for us to deliver a small
graphic image (usually invisible) on a web page or in an email. Web
beacons can recognize certain types of information on your computer
such as cookies, the time and date a page is viewed, and a description
of the page where the web beacon is placed.
We use web beacons to improve your experience on our Web Sites,
including to provide you with content customized to your interests and
to understand whether users read email messages and click on links
contained within those messages so that we can deliver relevant content
and offers. Our web beacons may collect some contact information (for
example, the email address associated with an email message that
contains a web beacon).
CBS Local Web Sites also may include third-party web beacons so that
these third parties may receive auditing, research, and reporting
information about advertisements viewed on the CBS Local Web Sites.
Third parties do not have access to your contact information in
connection with their use of web beacons.
Mobile Devices
Certain mobile devices contain unique identifiers that can be used,
for example, to identify the physical location of such devices. Mobile
devices also typically transmit caller ID data when used to transmit a
telephone call or text message. CBS Local Web Sites may collect, use,
transmit, process, and maintain unique identifiers, caller ID data,
location-based data, and similar information when you rely on mobile
devices, including to provide the services you request, tell you about
offers we think you will value, and improve your experience on CBS
Local Web Sites. CBS Local Web Sites also may require collection of
your mobile phone number in order for you to participate in certain
services or features and that number may be associated with such
information.
CBS Local Online Advertising
In order to customize your experience on the CBS Local Web Sites, we
may use cookies, web beacons, and other technologies to collect
information about the content and advertisements you view on our Web
Sites. Based on this information, and other information we may collect
about you, we try to infer your interests and show content and
advertising that is more relevant to you. For example, if you access an
article about computers on one CBS Local Web Site, we may show you a
computer-related advertisement on another CBS Local Web Site based on
your apparent interests.
We also may receive information from third parties about you and
your activities on other sites for the purpose of serving relevant
advertisements to you on CBS Local Web Sites. For example, if you
access an article on a third-party site about computers, we may use
that information to serve you with a computer-related advertisement on
a CBS Local Web Site.
Please note that we may share information about our users with
advertisers so that they can measure the effectiveness of
advertisements viewed on the CBS Local Web Sites. For example, we may
tell advertisers the number of users who clicked on a particular
advertisement.
These online-advertising efforts across CBS Local Web Sites do not
result in you seeing more advertisements, just more relevant
advertising, and they allow us to provide you with free content and
services on our Web Sites. We hope you value our efforts to show you
content and advertising that more closely reflects your interests.
Some of the advertisements you see on CBS Local Web Sites are
delivered by third parties. To learn more, please read about
third-party online advertising.
Third-Party Online Advertising
Some of the advertisements you see on CBS Local Web Sites are
delivered by third parties who also collect information through
cookies, web beacons, and other technologies about your online
activities, either on our Web Sites or across the Internet, in an
effort to understand your interests and deliver you advertisements that
are tailored to your interests. These third parties include
advertisers, advertising agencies, and ad networks that may collect
information when you view or interact with one of their
advertisements.
Please note that CBS Local does not have access to the information
these third parties may collect about your interests to deliver
relevant advertising to you, and the information practices of these
third parties are not covered by this Privacy Policy. Third parties
that currently serve ads on our Web Sites, and thereby may collect
information about your online activities on such Web Sites to deliver
tailored ads, include, but are not limited to, Atlas, DoubleClick,
Eyeblaster, EyeWonder, Omniture, and Pointroll. These companies may
offer you a way to choose not to have your information used for
advertising purposes. You can find more information by clicking on the
company names above and following the links to each company’s web
site.
In addition, some of these companies are members of the Network
Advertising Initiative (“NAI”), which offers a single location to opt
out of receiving tailored ads from member companies. To opt out of
information collection by NAI member companies, or to obtain
information about the technologies they use or their own privacy
policies, please visit:
http://www.networkadvertising.org/managing/opt_out.asp.
Please note that if you choose to opt out of having your information
used to deliver advertisements tailored to your interests, you will
continue to see advertisements on our Web Sites, but these
advertisements may not be as relevant to you.
For more information about relevant advertisements delivered by CBS
Local, please read about CBS Local online advertising.
- To help us recognize your browser as a previous visitor and save
- CBS Local and FCC Requirements
If you send a written communication (including an email) regarding
the programming or operation of a CBS Local radio or television
station, your communication may be placed in the public inspection file
of that station or made available via electronic file access at the
station. In either case, your communication may be subject to review by
members of the general public, as required by Federal Communications
Commission (“FCC”) regulations. Be advised that we are not responsible
for information that may be disclosed if your communication is made
available for review by members of the general public in compliance
with FCC regulations.
- Children’s Privacy Policy
We recognize the need to provide additional privacy protections when
children visit the sites on which this Children’s Privacy Policy is
posted. The following guidelines supplement our general Privacy Policy
and follow the rules set by the U.S. Children’s Online Privacy
Protection Act and other applicable laws. “Child” means an individual
under 13 years of age or an individual under 18 where the collection,
use or disclosure of personal information about such an individual is
restricted by applicable law. When we use the term “parent” below, we
mean to include legal guardians.
Information We Collect
Children can enjoy content and features on CBS Local Web Sites
without directly providing contact information. However, children who
wish to participate in sweepstakes, contests, and certain other special
activities may need to provide information such as first name, user
name, password, email address, date of birth, city and state of
residence, and gender.
In the course of participating in interactive features such as chat
rooms and message boards, a child may provide us with additional
information about himself or herself, such as the contents of his or
her postings. Some information, including information collected through
cookies, web beacons, and other technologies, may be collected
automatically. For more information, see the “information we collect
automatically (link to Information we collect automatically on CBS
Local Web Sites)” section of our general Privacy
Policy.
If we collect, use, or disclose contact information collected from a
child, we will provide notice and obtain parental consent in accordance
with applicable law.
We do not condition a child’s participation in an online activity on
the child’s providing more contact information than is reasonably
necessary to participate in that activity.
Use of Information
We use the information we collect consistent with the services
requested by the child. For example, we may use information provided by
the child to:
- Send a newsletter, electronic card, and other communication
requested by the child;
- Enable a child’s participation in certain interactive features such
as games, contests, message boards, chat rooms, song requests, and
online scrolling tickers; and
- Respond to correspondence sent by the child.
In addition, we may use a parent’s contact information to
communicate with the parent regarding the child’s activities on CBS
Local Web Sites. For example, if a child wins a sweepstakes or contest,
we may use the parent’s contact information to conduct prize
fulfillment.
Disclosure of Information
Information collected from children will be disclosed in the same
ways described in the “Disclosure of Information” section of our
general Privacy Policy. Third parties who receive
contact information collected by CBS Local have agreed to maintain the
confidentiality, security, and integrity of that information. Parents
have the option not to consent to the disclosure of their child’s
contact information to third parties. Parents may consent to CBS
Local’s collection and use of their child’s contact information while
refusing to permit the disclosure of that information to third
parties.
Parents’ Choices and Access to Children’s
Information
Parents may review the contact information we have collected from
their child, refuse to permit us to collect further contact information
from their child, and request that any contact information we have
collected be deleted from our records. Parents may also correct factual
inaccuracies.
To review, update, or delete your child’s contact information,
please contact us. You may
also send your request to the postal address listed below. To protect
your child’s safety, we ask for proof of your identification. We may
deny access if we believe there is a question about your identity.
Certain information cannot be deleted because of other legal
obligations, such as FCC requirements.
Changes to the Children’s Privacy Policy
We may amend our Children’s Privacy Policy at any time. We will
provide parents with notice of any material changes in the way we
intend to collect, use, and share children’s contact information.
Please note that, at all times, parents should update their contact
information to provide us with current email addresses. We will apply
material changes in our Children’s Privacy Policy only in conformance
with applicable law.
Contact Us
If you need further assistance, please contact us. If you would
prefer to submit your questions or comments by mail, please send a
letter to the address below:
CBS Radio Inc.
40 West 57 Street
14th Floor
New York, NY 10019
Attn: General Counsel - Send a newsletter, electronic card, and other communication
- Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our
practices and service offerings. If we modify our Privacy
Policy, we will update the “Effective Date” and such changes will
be effective upon posting. If we make any material changes in the way
we use your information, we will notify you by sending an email message
to the email address you most recently provided to us or by prominently
posting a notice of the changes on CBS Local Web Sites.
- Questions
If you have questions regarding this Privacy Policy,
please contact us and we
will endeavor to respond to your request within a reasonable period of
time. You may also submit questions or comments using the postal
address listed below:
CBS Radio Inc.
40 West 57th Street
14th Floor
New York, NY 10019
Attn: Legal DepartmentWe are committed to working with you to obtain a fair resolution of
any privacy concern
CBS Local Privacy Policy FAQ
We have updated our Privacy Policy to provide
visitors of CBS Local Web Sites with a single, uniform policy
consistent with our core Privacy Principles. Below, please find answers
to some questions about our new Privacy Policy. To review the Privacy
Policy, click here.
Why are you updating your Privacy Policy?
We recently joined together with our parent corporation, CBS
Corporation and certain of its other subsidiaries to offer all of our
web sites’ users access to a wider array of content and interactive
experiences. We recognize the importance of providing the users of CBS
Local Web Sites a Privacy Policy that is consistent with those of other
CBS Local Web Sites and other web sites of business units of CBS
Corporation and that is consistent with a set of core Privacy
Principles followed by those companies.
Have you made any substantively material changes to the
Privacy Policy?
No, we have not made any substantively material changes to our
Privacy Policy. We have simplified the policy, made it uniform across
CBS Local Web Sites, and made it easier to follow.
What is a key difference with the old Privacy
Policy?
One of the key differences is that our new Privacy Policy is
provided in a layered format, allowing you to read highlights of our
practices upfront with links to additional information about our
privacy practices.
What are the “core” privacy principles that CBS Local
follows?
Trust is a cornerstone of our mission at CBS Local. We are committed
to gaining and maintaining your trust by following five key principles:
transparency, choice, access, security and accountability. For more
information, click here.
Will you share my contact information with third
parties?
Like other businesses, we share contact information (such as name
and email address) with vendors who process credit card transactions,
with business partners who co-sponsor our Web Sites, and when we have
consent from our users. For more information, click here.
Can you give me an example of when you will share my information
with third parties?
If you enter a sweepstakes that is jointly sponsored by a third
party, we will share your contact information with that third party.
Also, if you seek to download a free song from a band or listen to a
free stream of a band, we might ask you to consent to have your contact
information shared with third parties who may contact you about
information concerning that band’s appearances. This allows us to offer
you valuable content for free.
Does CBS Local share contact information with other CBS
Local Web Sites or web sites owned by CBS Corporation?
As CBS Corporations continues to expand its online offerings, we
will share information with both CBS Local Web Sites and other web
sites owned by our parent, CBS Corporation, so we can better inform our
users about products and services in which they may be interested. It
is up to you as to whether you want to hear about special offers from
us or from other business units owned by CBS Corporation. You can
choose not to receive such marketing emails when you register with us,
in any such email we send, or by contacting us.
Do you use my data for advertising on CBS Local Web
Sites?
Like other web sites, we are able to offer free content and services
through the revenue we receive from advertising on our Web Sites. We
hope you value the advertising you see on our Web Sites, and we may use
some data about you to tailor advertisements to your apparent
interests. For example, if you visit a CBS Local Web Site and view
articles about computers, we may serve you with a computer-related
advertisement when you visit another CBS Local Web Site. This
advertising does not result in you seeing more ads; rather, it just
means the ads you would otherwise see are more relevant. To learn more,
Does CBS Local allow third parties to collect and use data
about me for online advertising?
Our advertisers may have relationships with third parties who
deliver their advertisements on our Web Sites. As part of delivering
these ads, the third parties may collect and use information about your
activities on our Web Sites (such as the content you have viewed).
These companies may offer you a way to choose not to have your
information used for advertising purposes. To learn more, click here.
What are the benefits of the new Privacy Policy to
me?
We hope you will find our Privacy Policy easier to read and
understand across all CBS Local Web Sites. We are committed to gaining
and maintaining your trust. If you have any questions about our Privacy Policy, please contact us.


