VMAs To Be Made Available to An Expanded Broadcast Audience for Second Consecutive Year
August 9, 2021 – New York City, NY – MTV, ViacomCBS’s global youth brand, announced today that The CW Network will be added to its live simulcast of the VMAs on Sunday, September 12th at 8pm from Barclays Center, making it available to an expanded broadcast audience for the second year in a row. The 2021 show will feature epic performances from the biggest names in music and bring fans together from across the globe to celebrate the return of live entertainment.READ MORE: Killer Camp - 'Killer Tan'
The health and safety of artists, fans, staff and partners remain the number one priority, and MTV and Barclays Center are working closely with state and local officials to implement best practices in order to safely bring together music fans from around the globe. Barclays Center’s current health and safety protocols can be found here. Any additional protocols will be announced closer to the event.
MTV is collaborating with 9/11 Day, the nonprofit that began and leads the federally recognized September 11 National Day of Service and Remembrance, for a series of service-oriented activities during the week leading up to the VMAs, promoting awareness and positive action in observance of the 20th anniversary of 9/11. The alliance between MTV and members of the 9/11 community – which dates back nearly 20 years to the “Concert for New York City” – will encourage participation in various acts of charitable service across the country on September 11 to honor the lives lost, their families, those injured, and those who rose in service in response to the attacks.
The VMAs will air across MTV’s global footprint of linear and digital platforms in more than 175 countries and territories, reaching nearly 400 million households in nearly 30 different languages. Official sponsors of the 2021 MTV VMAs include: Burger King®, Coors Light, Doritos®, EXTRA® Gum, and Toyota Motor North America.
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MTV is the leading global youth media brand across every platform with operations that span cable and mobile networks, live events, theatrical films and MTV Entertainment Studios, a unit focused on developing series for streaming, digital, audio and linear distribution partners.
About The CW:MORE NEWS: 'Secret Headquarters' A Teen Twist On The Superhero Formula
THE CW TELEVISION NETWORK launched in 2006 as America’s fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers. The CW, a joint venture between Warner Bros. Entertainment and CBS Corporation, now broadcasts across the week, offering fourteen-hours of primetime programming, Monday through Sunday, beginning in Fall 2021. The CW’s primetime programming is also available to stream for free, without authentication, on the ad-supported CWTV.com and The CW app, now available on every major OTT platform. Additionally, The CW broadcasts a three-hour Saturday morning kids block. The CW’s digital network CW Seed launched in 2013 and offers original short-form digital content as well as past seasons of fan-favorite television series.